BEIJING, Aug. 10 (automotive channels Huang Yu) August 9th, market advice and insight into the company Nielsen and the Association of Automobile Manufacturers issued jointly by the Automotive Consumer White Paper >> << first-tier cities (hereinafter referred to as << White Paper >> ).
It is reported that the White Paper << >> focus re-purchase needs of the dominant first-tier cities, and clearly pointed out in the depression of the value of the configuration requirements of automotive electronics, used cars and replacement, auto loans services, auto companies can make the product and marketing innovation. Nelson China vice president of the crops are divided into the following four aspects described.
Redemption and the purchase into a trend accounted for 58% proportion of the car population
Nelson and the Association of Automobile Manufacturers << White Paper >> study found that first-tier cities of Beijing as the representative of redemption and repeat purchase of the car has reached a new car in the car owners to purchase 58% of the proportion of the population, which increased for the purpose to upgrade The main accounting for 35%, the redemption owners accounted for 23%.
Intention models from the point of view, the main early car and then purchase the main models 12 million, preferences, no significant difference between the purchase price of the owners of more than 120,000 yuan, the burden of increasing car owners for between 12 and 30 million intermediate cars (including the C-class cars) and a higher the limousine intention more than 500,000 yuan, the upgrade redemption owners of different priced SUV is more preferences.
The second car owners are young, but they experience through the use of the car has some function of the formation of personal preference. ‘Nelson, vice president of crops said.
Automotive electronic systems favored consumers willing to pay high prices
Nelson and the Association of Automobile Manufacturers << White Paper >> 12 categories of automotive electronic configuration, the number of protective security system when consumers buy cars was limited to consider up to 14% followed by the braking system, to reach 12 % ratio.
In this regard, the Executive Vice President and Secretary General of China Association of Automobile Manufacturers, said: ‘Currently in the automotive market, a number of advanced security and dynamic configuration models of the low-level assembly is still relatively low, while consumer demand is very urgent. If the enterprise can effectively improve the level of small displacement and entry-level model of electronic and digital, which will help to change the habits of consumers seeking the perfection of the car, more choices, cost-effective high-economy cars. ‘
Consumers increasingly tend to second-hand car willingness to buy up to 31%
After 10 years of market development, China’s second-hand car sales have exceeded four million annual compound growth rate above 25%, the future used car market is still pregnant with the huge demand potential. << White Paper ‘show, are willing to buy second-hand car proportion of consumers plan to buy cars consumers still as high as 31% after 70 and 80 after the mainstream consumers of used cars, car price lower than the owners of 8 million entry-level and higher than the 500,000 or more The luxury car owners to buy a used car intention highest.
It is reported that in the considerations in the purchase of used cars, vehicle price and age of the consumer is most concerned about two factors. In addition, the entry-level car owners tend to consider the convenience of the car service, intermediate owners give more consideration to the vehicles residual value.
At present, the major auto companies have been offering certified used vehicle sales and service. Survey found that most preferred by the owners of entry-level car channel used car trade center, and mid-size car owners and luxury car owners to consider second-hand automobile manufacturers certification car dealer.
To provide personalized financial solutions to master the auto finance market
According to Nielsen’s projections, the next five years, the domestic automobile consumption loans, the scale is expected to more than 400 billion yuan. Survey shows that consumer car loans to consider the degree of 26%, which also indicates that the huge demand for automotive financial services in the plan purchase consumers, population 80 on car loans have a higher intention to use, 35% after 80 and 28% of 90 consumers are willing to use a car loan, this ratio is only 18% at 60, 50 only 3%.
‘Both commercial banks, auto finance institutions, and see a car loan this expanding cake.’ Nelson, vice president of crops, and who the young consumers of the characteristics of a higher demand for loans, provide a more flexible down payment, loan interest rate and repayment personalized financial solutions at the same time, aspects of its financial pressure to meet other consumer applications, will determine who has the more promising. ‘
- Related News
- Related Q & A
- Known micro-renowned – two major revelation of the automotive industry
- The European automotive industry, or because of the debt crisis to lay off 50 people
- Independent export ultra one million automotive industry overseas investment speed
- Exit mechanism for the industry reshuffle to pave the way for the dissolution of the chaotic differential pattern
- JD Power released the first drop of the CSI report the industry’s satisfaction
- 2011 fuel consumption of the Chinese automotive industry a comprehensive assessment report released
- Heavy truck industry downturn Jiangling Motors is the success of ‘buy the dips’
- Semi-annual report of the automotive industry: True Lies
- Sales growth slowed experts predict that the second half of the passenger car industry pressure is not small
- Dealer double doors in transition: the acquisition of expansion or out of the industry
- 2012-08-09 Hello, everyone Sagitar how to?
- 2012-08-09 Cruze interior space and power issues
- 2012-08-09 I would like to buy a car
- 2012-08-09 buy a car
- 2012-08-09 Dongfeng Peugeot 508 that models should be added to petrol?
- 2012-08-09 tangled with which one should buy the Mitsubishi Lancer?
- 2012-08-09 recommend a suitable three-year-old mature and elegant men’s open
- 2012-08-09 you think Peugeot 508 hardware configuration how?
Popular question: repair and maintenance, buying a car car dealers of other brands Volkswagen Suzuki, Citroen, Kia